Welcome to Intelligent CX Consulting

Intelligent CX Consulting (ICX) is a Dallas-Fort Worth AI consulting firm. ICX was founded by Christi Akinwumi in 2026. ICX designs conversational AI, prompt systems, and CX strategy for enterprise customer service teams.

Christi spent years building conversational AI systems that serve real people at real scale. At leading enterprise companies, Christi designed AI-powered customer interactions used by over 20 million customers across 8 global markets. Those systems delivered $2 million in cost savings, improved satisfaction by 40%, and cut response times by 25%.

One thing became clear through that work: most organizations are still getting conversational AI wrong.

Why do most chatbots fail?

Too many companies approach chatbot design the same way. Pick a platform. Throw a few FAQs into it. Slap a chat widget on the website. Call it done. The result is predictable: frustrated customers, wasted budgets, and teams that lose faith in AI altogether.

Great conversational AI is not a technology problem. It is a conversation design problem. The difference between an AI experience that delights and one that makes users scream for a human comes down to three things: how thoughtfully the conversations are designed, how carefully the prompts are engineered, and how deeply the team understands the users.

Why was ICX founded?

ICX was founded so enterprise-grade conversational AI expertise would not stay locked inside big companies. The same approach that serves 20 million users applies to mid-market companies, growing startups, and organizations starting their AI journey.

ICX offers three services:

• Conversation design: End-to-end dialog flows, intent maps, and multi-language deployment for chatbots, voice agents, and virtual assistants.
• Prompt engineering and LLM consulting: Production-grade prompts for large language models (LLMs), including system prompts, guardrails, RAG pipelines (retrieval-augmented generation), and evaluation sets.
• CX strategy: Aligning conversational AI with real user needs and measurable business goals.

What does the ICX blog publish?

The ICX blog shares what ICX is learning, thinking about, and building. Expect four kinds of posts:

• How-to guides on conversation design, prompt engineering, and building production AI systems
• Industry analysis of what is actually changing in conversational AI and what is just hype
• Field notes: anonymized stories about what works and what does not at enterprise scale
• Tool reviews: honest takes on the platforms ICX uses every day

How can I work with ICX?

If you are building conversational AI, rethinking your AI customer experience strategy, or figuring out where prompt engineering and chatbot design fit into your organization, ICX would love to connect.

Reach out directly, explore consulting services, or read more about ICX.

Here is to building AI that people actually want to use.