Can AI Chatbots Actually Help Small Businesses? An Honest Assessment
AI chatbots can transform small business customer engagement, but only under the right conditions. They work when the use case is high-volume, repeatable, and supported by clear content (FAQs, hours, pricing). They fail when content is missing, the use case is too complex, or the chatbot is set up to deflect rather than resolve. Start with one well-defined use case.