ICX ran 28 buyer-style prompts through Perplexity Sonar and web-grounded GPT-4o-mini on September 12, 2026 and scored every answer. On the 22 open category prompts, ICX was named in 5 of 44 answers and cited in 3. On the 6 branded prompts, both engines named and cited ICX every time. LinkedIn was the most cited domain, and engines named individual consultants more often than firms.
AEO (answer engine optimization) is shaping content so AI features pick it as the direct answer. GEO (generative engine optimization) is shaping content so AI chat tools cite it inside their generated replies. Both aim for the same prize: being the trusted source an AI shows users. This guide explains both in plain English.
A Google AI Overview is an AI-generated summary that appears above the regular search results on millions of queries. Google builds them using its Gemini model paired with a real-time web search that retrieves citation sources. To get cited, content needs a definition-style opener, queryable headings, snippable paragraphs, and structured data.